“I am a Blood Donor” – ZONG collaborates with Pakistan Red Crescent Society

Cellular company ZONG will be providing Pakistan Red Crescent Society (PRCS) with a short code service through which ZONG customers can register themselves as blood donors by sending “reg” on 2258 after which they will be contacted by the Red Crescent in time of need. English Daily The Nation reported.

blood-donorAlong with this Zong will be launching a campaign “I am a Blood Donor” for creating awareness about blood donation. Apart from this, a blood donation camp at ZONG office premises in Islamabad, Lahore and Karachi to commemorate ‘World Blood Donation Day’.

Amongst many other initiatives taken by ZONG under their corporate social responsibility philosophy, the telecom giant will also broadcast PRCS blood donation awareness text messages to its users’ base in the main cities of the country.

Speaking about this unique collaboration Mr. Feng Tuixian, CFO, ZONG said, “It is an honour for us to be a part of this noble cause. Most of us don’t realize the importance of having healthy blood cells but for those who need it in case of blood diseases and accidents know the value of this lifeline.”

Dr. Kamran Mushtaq, Director Training and Health PRCS said, “This year’s campaign of World Blood Donor’s Day, will focus on the value of donated blood to the patient, not only in saving life, but also in helping people live longer and more productive lives. PRCS and Zong are working in close collaboration in the development and implementation of safe blood transfusion reforms”.

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